pharmaceutical marketing

Detailing was, is and will stay the most powerful tool to market drugs. There are interesting issues surrounding the pharmaceutical sales force and the classification and targeting of physicians. There are a lot of case studies and I would recommend a site where you can actually learn from the case studies with real companies and real numbers

http://www.chartsbank.com/
just check the sales force case studies category

There are all kind of issues
Sales Manager Training
Sales Force restructuring
Non Performer /Pool territory
Managing Performer Non-performer
Managing Unionised Field Force

http://www.chartsbank.com/DiagramCategory.aspx?CategoryID=42

Regards
Bulresearch